TERMIUM Plus®

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brand-extension strategy [1 record]

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Alphabetical list of terms

Record 1 2001-01-17

English

Subject field(s)
  • Marketing
CONT

Brand-extension strategy in a competitive environment...

French

Domaine(s)
  • Commercialisation
DEF

Stratégie consistant à attribuer à un nouveau produit la marque d'un produit à succès en lui ajoutant une nouvelle dénomination.

Spanish

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